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Agri 2024

Heriberto Estrella Quintero

Heriberto Estrella Quintero, Speaker at Agriculture Conferences
Universidad Autónoma Chapingo, Mexico
Title : Online monitoring of training for cocoa (Theobroma cacao l.) producers in Tabasco, Mexico


Promoting, encouraging, and implementing the development of capacities in producers in an extension program allows them to participate in solving problems derived from the production process, and at the same time, develop productive self-sufficiency. However, online monitoring of the process is of vital importance to ensure its quality. A project was carried out with cocoa agribusinesses in the municipality of Cárdenas, Tabasco; where one of the objectives was to implement training workshops for producers in the technical management of cocoa cultivation (Theobroma cacao L.) to improve their productivity. Part of the Chapingo –AGROPEC Star Advisory and Consulting model was used, which consisted of using computer technology and communication with specialized software, online monitoring of the training workshops given, and capacity development in producers. 100 producers and five extension agents participated. It began with an induction workshop to inform the producers of the purpose of the study, as well as the obligations of the actors involved. 38 training workshops were carried out, which were focused on resolving the weaknesses in the technical management of cocoa cultivation that have been identified in the field. The result of the digital monitoring of the development of capacities in producers and the identification of weaknesses in agribusinesses determined the implementation of activities on the farms, such as control of pests and diseases (97.4%), and improvement in soil fertility (64.10%), and grafted (51.28%). In cocoa cultivation, moniliasis causes considerable losses in crop yield and production. With the use of the model, the extension agents helped to provide online monitoring of the development of capacities in producers considering the skills and management developed in practice to improve the productivity of agribusinesses.

Audience Takeaways:

  • Explain how the audience will be able to use what they learn?

They will learn about the digital agricultural innovation platform used at work.

They will know the importance of digitizing information in a training process.

They will know how to monitor a training process online.

  • How will this help the audience in their job? Is this research that other faculty could use to expand their research or teaching? Does this provide a practical solution to a problem that could simplify or make a designer’s job more efficient? Will it improve the accuracy of a design, or provide new information to assist in a design problem? List all other benefits.

They must use the AGROPEC Star digital agricultural innovation platform

Other teachers can use it for research and teaching.

The methodology is a practical solution to make the work of an extension agent easier.


Heriberto Estrella Quintero, Bachelor (1978) and M.Sc. (1984) in Animal Production, Husbandry, Universidad Autónoma Chapingo (UACh) (1978). From 1981 to date, Research Professor at the UACh, teaching Undergraduate and Postgraduate, Courses in Digital Agribusiness Administration, and Advisor of 3 master's and 5 bachelor theses; Publications at the national level 65 and internationally 19. Generation and implementation of the Precision Digital Extensionism Model in different product systems and regions of Mexico

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