Title : Understanding the perception of millet consumption in Nigeria: a structural equation model approach
Abstract:
Millet, a staple food with significant nutritional and environmental benefits, has experienced a decline in consumption in Nigeria due to various socio-economic and cultural barriers. This study employs Structural Equation Modelling (SEM) to investigate the factors influencing millet consumption in Nigeria, focusing on barriers such as sensory properties, availability, affordability, and consumer knowledge. The research explores how these factors vary among different consumer segments and their impact on consumer attitudes and behaviours toward millet. Data were collected from 209 respondents across urban communities in Southwest Nigeria, providing a robust sample for SEM analysis. The study reveals that while sensory properties and environmental benefits strongly influence the intention to purchase millet-based products, there is a notable lack of consumer knowledge regarding the preparation and nutritional advantages of millet, which negatively impacts its adoption. The findings underscore the need for targeted interventions that enhance the sensory appeal of millet products and improve consumer education on millet's health and environmental benefits. These insights are critical for policymakers, food producers, and agricultural stakeholders aiming to promote millet as a sustainable and nutritious food choice in Nigeria.
