Biography:
Caroline van der Weerdt (F), MSc has a background in International Business and Marketing. She started her career at KPN (Dutch telecom incumbent) where she was responsible for the adoption of new ICT services in the business market. She then joined TNO in 2008 to focus primarily on adoption of innovative digital solutions. She is active mostly in the agri-food sector, where digitalisation is considered essential to become more sustainable and futureproof. She often leads the behavioural research and resulting work on behavioural innovation in European research projects.
Title : Beyond the frontrunners: Understanding adoption of digital agricultural technologies