Title : A study on determinants for supply in retail markets by sweet orange farmers in Anantapuramu district of India.
Abstract:
India stands at second position after Brazil in sweet orange production. India has a production of 38.94 lakh tonnes of sweet orange. Andhra Pradesh is the leading producer of sweet orange in India with production of 27 lakh tonnes and area of 1.12 lakh ha. (MoA and FW, 2022). In Andhra Pradesh, Anantapuramu district has the highest area of 0.611 lakh ha and production of 14.67 lakh tonnes under sweet oranges. (Agricultural statistics at a glance, Andhra Pradesh, 2020-21). For Data Collection, the Multistage purposive sampling technique was used for selection of state, district, mandals and villages, thereafter random sampling was employed for selection of farmers. From each village 7 participants and 13 non-participants were selected. A total of 63 participants and 117 non-participants participating in retail marketing were selected. In order to find the determinants for supply in retail markets by Sweet orange farmers, Probit regression model was used. The findings shows that, the variables like education, farm size, access to membership in farmers organisation, access to market information, technical expertise received, experience in farming and distance to retail market were found to have a significant influence on the supply in retail market.
