HYBRID EVENT: You can participate in person at Rome, Italy or Virtually from your home or work.
AGRI 2023

Steve O Sullivan

Steve O Sullivan, Speaker at Agriculture Conferences
Caliper Content Services, Ireland
Title : A pesticide label author, regulatory agency reviewer and a digital pesticide label walk into a bar…


There are many roles that would benefit from the digitization of pesticide labels. Michael is a pesticide label author. He is making many updates to the label of his company’s most popular pesticide. Michael needs do this quickly and efficiently. The updates need to be clear and concise to minimize the time to product registration. Elisabeth reviews submissions at the regulatory agency. She has a heavy workload. Collaborating with Michael in a structured digital label would be more efficient.

Audience Take Away Notes

  • Provides a definition of “digital label”
  • Discusses the “use cases and goals” that can be addressed by label digitization
  • Discusses “how” a digital labels addresses the goals of label authors, manufacturers, regulatory agencies, etc.
  • Discusses the momentum in the industry to create a “standard” for a content/data model for a digital pesticide label


Steve is a solutions architect, content specialist and speaker with a strong background in project management, change management and translation. He is a user advocate and known for his ability to design highly usable (high usability) authoring experiences. Steve’s experience spans a variety of industries including investment research, government, manufacturing, aviation, and education.

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